JULY 24, 2023
Ce n’est pas une collection
Ce n’est pas une collection
Maxalto presents the photographic project "Ce n'est pas une collection". The series is a selection of portraits featuring the most iconic products of the 2023 collection, where chairs, sofas, armchairs, and accessories welcome and interact with sophisticated female figures.
These are essential images in which the simplicity of the space, and the purity of the black and white, make it possible to grasp the formal harmony of a collection that seeks uncompromising excellence and offers an artisan tradition that is reinterpreted in a contemporary way.
Concept and Art Direction
JUMA
Photo
FEDERICO CEDRONE