A video with a semi-serious title, Sottosopra—Upside Down—reveals the three-decade history of our rugs made of felt, wool or high-tech yarns, woven by hand or on a loom. They are arranged in various situations and with unusual characters to attest to the value of their craftsmanship, shapes, and colours.

Director Maurizio Natta
Cinematographers Fabrizio Polla Mattiot, Gianlorenzo Bernabò
Editor Mattia Cutaia
Colorist Michele Ricossa
Set design and styling Cristinanavastudio
Soundtrack Universal Music Publishing Ricordi Srl
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