On the occasion of the 50th anniversary of B&B Italia’s one of the most iconic and beloved projects, the brand unveils its first solo digital campaign.

Shot on film by director Massimiliano Bomba, "Tutte Le Bambole" brings to life a series of contemporary moments and characters, all connected by the iconic sofa by Mario Bellini. Paying homage both to the early 70s as an aesthetic, as well as the iconic 1972 campaign shot by Oliviero Toscani with Donna Jordan, the short film walks the tightrope between the world of today and that of 50 years ago. This new campaign brings to the stage, through a chorus of different characters, the eclectic, ironic, transversal, inclusive and disruptive nature of this collection, starring among others Paolo Stella, and with a very special cameo by Mario Bellini himself.